Interesting Innovation Links

The Growth Experience Team periodically scouts and screens potential sources of inspiration for its members.

Not all content is members only.

What's in this file?

-Unit of Analysis

-The Role of Design in Taking Risks

-IDEO on their Culture

-Key Factor for Success

-The Frog & Flextronics Combo

-Designing Success

-Encouraging Serendipity

-Design as innovative driving Force

Featured Companies & Institutes include:

-Innovation Journal (Industrial Designers Society of America)

-IDEO

-Philips Design (Philips)

-Frog Design

-Flextronics

-INC Magazine (Gruner + Jahr USA Publishing)

-WTN (World Technology Network)

-NextDesign Leadership Institute

-Learning Lab Denmark

IMMERSE!

Designing For Growth

Unit of Analysis (I Have A Wish)

Unit of Analysis: Exploring the relationship between Design and growing a business. It is stated companies have to grow to survive. The 'rise' of 'Design' is all around us. A logical relationship based on necessity? I Have A Wish BV has coined this topic 'Designing for Growth' and launched a research project to gain understanding. This log shares some findings with you.

Other brands or products are trademarks, service marks, registered trademarks or registered service marks of their respective holders

The Role of Design in Taking Risks (INNOVATION JOURNAL)

In the winter 2004 edition of Innovation Journal, Mark Dziersk, the Executive Editor stated the following:

'Designers must lead the dialogue and make arguments that justify the launch of risk-taking designs that will not only succeed, but also will rewrite the rules. In this way, designers are uniquely qualified to bridge the gap between those who believe and those who require proof to move forward'

More on Innovation Journal at www.innovationjournal.org

IDEO on their Culture (IDEO)

Craft. Collaboration. Left-brain, right-brain. Passion. Curiosity. These are worlds that IDEO people use to describe what they have in common with each other. It is a medium in which good ideas are born and flourish. People at IDEO are T shaped: broad and deep. Broad in their skills and interests and able to work with a wide range of people. Deep in their knowledge and experience in one or more disciplines. Source: www.ideo.com

Key Factor for success (PHILIPS)

Stefano Marzano, ceo & chief creative director Philips Design, states that Design is a key factor for success.

He furthermore states that Design – in the broad sense – can contribute significantly to helping a company keep its brand promise, and bridge the gap between its technological and product-oriented competences on the one hand and the needs and desires of the many different consumers around the world on the other.

For full article please visit:

www.design.philips.com/about/design/section-13452/article-14508.html

The Frog + Flextronics Combo (FROG FLEXTRONICS)

Michael Marks, CEO of Flextronics:

"In today's crowded consumer markets, where low price and increased functionality is the rule, industrial design is a key competitive differentiator"

"By investing in frog design, we will be able to expand our front-end creative capabilities within our design services group and offer OEM customers a more strategic approach to their product creation process”

Hartmut Esslinger, Co-CEO of frog design and Michael Marks, CEO of Flextronics share a vision: that today's and tomorrow's products will have to be more profitable—to all players from retail to brand owners to distribution to manufacturing—by providing superior customer experiences. Together, frog and Flextronics can now integrate the entire PLM-cycle from "front-to-end" without compromising their core competencies: world-leading design and innovation combined with world-leading technology, production and logistics.

More info on www.frogdesign.com

Designing Success (INC)

Bobbie Gossage in an article for Inc. Magazine says:

“It's not just the iPod and Target toilet brushes. Even small companies with prosaic products are finding that design can be the difference between success and failure”

Mr. Gossage also refers to Virginia Postrel (author of the book The Substance of Style) who argues that we increasingly make purchasing decisions based on how products make us feel.

Virgina Postrel says:

"In a crowded marketplace, aesthetics is often the only way to make a product stand out"

For more info please visit: www.inc.com/magazine/20040501/strategies.html

Encouraging Serendipity (WTN)

SERENDIPITY: the occurrence and development of events by chance in a happy or beneficial way: a fortunate stroke of serendipity.

Nice read: 'The Three Princes of Serendip'

Great to know that the World Technology Network encourages Serendipity. WTN is a cross between a global meeting ground, a virtual think tank, and an elite club whose members are all focused on the business or science of bringing important emerging technologies of all types (from biotech to new materials, from IT to new energy sources) into reality.